Case Piik.it – Building a Tinder for recruitment
PIIK is a company determined to change the recruitment industry. They plan to disrupt the way people are finding new jobs by discarding traditional job search in favor of a match making platform. Futusome is helping PIIK to achieve that goal.
PIIK is using data within their services from multiple angles. Their system collects data about employers and employees registered in their system. In addition to data provided by their registered users, PIIK takes advantage of public online job ads.
In the future PIIK plans to use social media as a data source in addition to job ads listings they already use. Corporations are posting open jobs in increasing amounts not only to job boards but also on social media. It is not uncommon for a corporation to seek applicants through, for example, Facebook, Twitter and Instagram.
Using data to provide the best matches
The data that PIIK owns is used to provide people a wider perspective for those who are looking for new beginnings. Mareena Löfgren, CEO of PIIK, makes a promise that PIIK gives their users the best matches in the industry.
The promise is backed with PIIK’s unique data and clever use of the data in matching employers and employees. On top of the unique data there is an algorithm that, unlike traditional search engines, uses skill, personality and values as drivers for the match.
“We have been asked multiple times, if we are the Tinder of recruitment. That’s a good analogy. Both services are designed to bring together people who would be suitable matches and are interested in meeting each other”, Mareena Löfgren explains.
Easy access to data allows quick launch
Mareena Löfgren describes the match-making industry PIIK is involved in as a chicken and egg business. You need to have both employers and employees within the service for the match making to work. A year ago PIIK did not have either. To provide value and for the service to work, the’re needs to be at least 10 000 users. They have systematically increased their employee base and for those employees they were able to provide matches using publicly available job ads even before there were many employers registered to the service. The social media data Futusome provides will also become useful once it has been integrated to PIIK’s systems.
The easy access to the job ads data has been an enabler to the quick ramp up of PIIK’s service.
Having data allows experimentation
When the idea for PIIK was born, the founders wanted to launch quickly and in a lean way. Collecting all the data yourself would have been too slow, because building a MVP often requires you to do it with minimal resources. Co-operation with Futusome was key in building the initial MVP.
“I knew already in the beginning that Futusome can provide us with quick access to job ads data and we can launch the service without having to have an employee pool at ready”, says Mareena Löfgren. The MVP was executed within a week from the conception of the idea.
One of the key benefits of having readily accessible web data is that you can easily experiment with ideas without having to collect the data yourself. This allows you to do quick and lean MVPs with very little cost.
“I knew already in the beginning that Futusome can provide us with quick access to job ads data and we can launch the service without having to have an employee pool at ready”
PIIK is aiming to launch internationally and they plan to do the launch in collaboration with Futusome.
“Next we’re going to go to Europe and for that we’re going to need job ads from the entire continent. That’s something we plan to do together with Futusome.”, Mareena Löfgren explains the growth plan.
Building an international business is hard work and one of the first steps is evaluating the markets you want to expand to. “You can use the same job ads data we will also use for the service to do market research”, Mareena Löfgren says and continues, “The job ads data Futusome provides allows us take a quick look at the jobs market in each of the European countries so that we can hit our sweet spot.”.